MoodBoard

Seasonality

The price of television advertising varies signiificantly from month to month . This is because television is traded on a pricethat has a relationship with the station average price.

Month	Seasonal Event	Products advertised
January	New years & Diets	Gym memberships
February	Valentine	Cards, chocolates, flowers
March	Build up to easter	Easter eggs and easter items
April	Easter	Easter eggs and promotional gifts for easter
May	Bank holiday	D.I.Y items
June	Build up to summer	summer items, clothes, swimming gear, summer activities.
July	Summer	Holiday and vactions to other countries or resorts
August	Summer holidays/ School Break	Family holidays
September	School starts	School equipment and school clothing
October	Halloween/ preparation for christmas	Mask and promotional gifts for halloween. Start buying new gifts for chritmas.
November	Bonfire	Fireworks
December	Christmas	Gifts

Plot:
A man goes into his garage to see his sports equipment to find that they are worn out and breaking. He then notices a jersey or a type of sporting clothing which he then gets into and begins to run out of his garage.

Product:
New itmes of clothing and accessories that will help you with your excersises this new year.

Description:
It starts off with the scene a little glum as you can from the weather it looks very dark and gloomy. The man begins to open his garage to check up on his old sporting equipment only to notice that everything is torn and broke. He then notices a jersey which is lighten up to add emphasise to it. The man is then in clothes. He throws away his old shoes and tightens the laces of the new ones he has. He then runs out into the light and the logo of the company comes up.

BARB Broadcasters Audience Research Board

The organisation compiles audience measurement and television ratings within the UK. It was created to replace a  previous system where companies like the BBC compiled their own ratings. BARB is owned by the BBC and ITV companies plus the Institute of Practitioners in Advertising. Viewers that participate have a box on top of the TV tracks the programmes they watch. 

Is the Data Provided up to date?

Each Day at 9:30am the data is released to the TV industry as a overnight viewing figure. Eight days later consolidated audience figures are released, incorporating any timeshift viewing from the previous seven days. This minurte by minute viewing information can be matched to the programme snd advertising schedule to give viewing estimates for every programme and commercial that has been broadcasted.

Is BARB considered biased or unbiased in the data they provide?

Unbiased because they have a carefully selected panel who can not profit from the company BARB. For instance if ITV were the only company to fund BARB then BARB could boost up their ratings which could cause more people to watch their channels and programmes.

How do they get their official viewing figures for the UK televison audiences?

BARB commisions specialist research companies Ipsos MORI, Kantar media and RSMB to collect data that represents the television viewing behaviour of the UK's 26 million TV households.

Why do TV companies and advertisers want to know the viewing figures that BARB provide?

The information is vital in accessing how programmes, channels or advertising campaigns have peformed and provides the basis for airtime advertising trading.

Is data collected frome very household in the country or is there a ratio?

Ratio                             1:5000

How do households that are monitored have their data collected?

Can advertisers say whatever they want.

There is a certain extent you can say and do whatever in advertisement. There are some essence of racism and sexism in sorts of advertisments. Such as A white middle class family is used to advertise baby products such as baby milk and other things and this is done to idealize a perfect family because it usually is a the mum, dad and baby. Sexism is also used in sorts in perfume adverts. Such as using a provacative women to entice the male audience.

What is the point of advertising

• Advertising draws attention to a product or service. When trying to sell a product a good advertisment could be key in selling it. Drawing the attention of the audience is a great way to sell a product because it engages the customer plus keeps them interested in the product and advertisment. Sometimes adverts don't have anything to do with what the brand is trying to promote such as the Gorilla advert i have previously talked about but which makes this a great example. The fact that it drew an audience closer plus it kept the audience engaged and interested make a key way to sell/promote a product.

• Advertising helps businesses make a profit. Profit is key in growing and expanding a company. Products have cost which is loss due to making it but then again the company have to make that money and some more off the product they are trying to sell/promote. Loads of money is spent on trying to create a decent advertisment because most adverts deliver profit to the company. Great campaigning and advertising will lead to costumer interest which will lead to the costumer wanting to consume the product.

• There are 20,000 jobs in the advertising industry. This creates opportunities for so many different people who are creative and want to pursue advertising as a career.


• Advertising keeps consumers up to date with new developments. This means that whenever a new promotional product is out the company can promote it in a new advertisment which can make the consumer aware of the fact they have a new product. an example of this can be the promotional burgers that Mcdonalds have on for the Christmas. They have implimented the idea of christmas an created a burger which is aimed towards people who are in the christmas spirit.

Laura Mulvey and The Male Gaze

Gaze:

The concept of the gaze is one that deals with how an audienece views the people presented.

3 examples that feminist believe are

• How men look at women
• How women look at themselves
• How women look at other women

Laura Mulveys theory:

Laura Mulvey created the term 'male gaze' in 1975. She believes that film audiences have to view characters from a perspective of a heterosexual male.

Features:

The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a mans reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.

Cadbury's Advertisement

Intro:

This is a video demonstrating the way that Cadbury's had to innovate ideas together through their production and marketing departments in order to create a Advertisement that would entice viewers to buy their product. They had created a iconic and unique way of presenting their brand and company through a unique and unusual way but all worked out because their sales were shot up by more then 200% when the video was first screened on the TV during a crucial event which was screened on TV.

Mise en Scene

The imagery and colors used in this video are simple with no added effects. Lighting is mainly focused on the Gorilla itself which draws attention to the gorilla plus it makes it the main focus. The room has instruments and the background has a purple wall which could resemble the color of the brand because Cadbury bars are purple. Props used are the drums which could resemble the song because Phil Collins uses a drum drop which is a very iconic part of the song and people remember the song through that part.

Sounds:

All sounds are Non-Diegetic because the use of a soundtrack which has been taken from Phil Collin and the song is called In the air tonight. The song was a smash hit in the 80's and the use of this soundtrack also caused Phil Collins to get a little recognition which later influenced his farewell tour.

Camera shots:

The first shot is a panning extreme close up of the gorillas face which could help show the passion and emotion in his face. You can see him heavily breathing which could resemble he's waiting for something big. Close up of his eyes are shown with him blinking and taking in steady deep breathes. A Close up is then shown of his face where the gorilla closes his eyes and looks up to the sky. A extreme close up is then shown of his nose showing the gorilla intake deep breathes as you can see his nose flaring as he breathes. The camera slowly zooms out to show the Gorillas eyes and mouth. The panning out of the extreme close up to a close up shows more of the Gorilla plus it allows the audience to intake the emotion and feel the Gorilla is feeling. The camera then slowly begins to zoom in and out of the gorillas face. As you can see from these shots you can tell that the camera was held in someones hands and wasn't placed on a tripod which could resemble a realistic feel even the advert is a anti-realist advert. The company is trying their best to make this advert feel as real as possible. The camera man then slowly backs away from the Gorilla showing that he has a drum set in front of him. A medium shot is then shown of the gorilla hitting the drums to a long shot of the gorilla and the drum set so that the audience can get a perspective of the scene. Shots are then flicked through long to medium shots to a panning out shot of the Gorilla where the Chocolate bars fades in with a purple background in the background.

Product and Audience:

The product being displayed is the Cadbury Dairy Milk and the Target audience is from 5-80 because it is very unique and unusual style of advert which could suit into age group.