Can advertisers say whatever they want.

There is a certain extent you can say and do whatever in advertisement. There are some essence of racism and sexism in sorts of advertisments. Such as A white middle class family is used to advertise baby products such as baby milk and other things and this is done to idealize a perfect family because it usually is a the mum, dad and baby. Sexism is also used in sorts in perfume adverts. Such as using a provacative women to entice the male audience.