Monday, 26 November 2012

What is the point of advertising

  • Advertising draws attention to a product or service. When trying to sell a product a good advertisment could be key in selling it. Drawing the attention of the audience is a great way to sell a product because it engages the customer plus keeps them interested in the product and advertisment. Sometimes adverts don't have anything to do with what the brand is trying to promote such as the Gorilla advert i have previously talked about but which makes this a great example. The fact that it drew an audience closer plus it kept the audience engaged and interested make a key way to sell/promote a product.

  • Advertising helps businesses make a profit. Profit is key in growing and expanding a company. Products have cost which is loss due to making it but then again the company have to make that money and some more off the product they are trying to sell/promote. Loads of money is spent on trying to create a decent advertisment because most adverts deliver profit to the company. Great campaigning and advertising will lead to costumer interest which will lead to the costumer wanting to consume the product.

  • There are 20,000 jobs in the advertising industry. This creates opportunities for so many different people who are creative and want to pursue advertising as a career.

  • Advertising keeps consumers up to date with new developments. This means that whenever a new promotional product is out the company can promote it in a new advertisment which can make the consumer aware of the fact they have a new product. an example of this can be the promotional burgers that Mcdonalds have on for the Christmas. They have implimented the idea of christmas an created a burger which is aimed towards people who are in the christmas spirit.


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