Cadbury's Advertisement

Intro:

This is a video demonstrating the way that Cadbury's had to innovate ideas together through their production and marketing departments in order to create a Advertisement that would entice viewers to buy their product. They had created a iconic and unique way of presenting their brand and company through a unique and unusual way but all worked out because their sales were shot up by more then 200% when the video was first screened on the TV during a crucial event which was screened on TV.

Mise en Scene

The imagery and colors used in this video are simple with no added effects. Lighting is mainly focused on the Gorilla itself which draws attention to the gorilla plus it makes it the main focus. The room has instruments and the background has a purple wall which could resemble the color of the brand because Cadbury bars are purple. Props used are the drums which could resemble the song because Phil Collins uses a drum drop which is a very iconic part of the song and people remember the song through that part.

Sounds:

All sounds are Non-Diegetic because the use of a soundtrack which has been taken from Phil Collin and the song is called In the air tonight. The song was a smash hit in the 80's and the use of this soundtrack also caused Phil Collins to get a little recognition which later influenced his farewell tour.

Camera shots:

The first shot is a panning extreme close up of the gorillas face which could help show the passion and emotion in his face. You can see him heavily breathing which could resemble he's waiting for something big. Close up of his eyes are shown with him blinking and taking in steady deep breathes. A Close up is then shown of his face where the gorilla closes his eyes and looks up to the sky. A extreme close up is then shown of his nose showing the gorilla intake deep breathes as you can see his nose flaring as he breathes. The camera slowly zooms out to show the Gorillas eyes and mouth. The panning out of the extreme close up to a close up shows more of the Gorilla plus it allows the audience to intake the emotion and feel the Gorilla is feeling. The camera then slowly begins to zoom in and out of the gorillas face. As you can see from these shots you can tell that the camera was held in someones hands and wasn't placed on a tripod which could resemble a realistic feel even the advert is a anti-realist advert. The company is trying their best to make this advert feel as real as possible. The camera man then slowly backs away from the Gorilla showing that he has a drum set in front of him. A medium shot is then shown of the gorilla hitting the drums to a long shot of the gorilla and the drum set so that the audience can get a perspective of the scene. Shots are then flicked through long to medium shots to a panning out shot of the Gorilla where the Chocolate bars fades in with a purple background in the background.

Product and Audience:

The product being displayed is the Cadbury Dairy Milk and the Target audience is from 5-80 because it is very unique and unusual style of advert which could suit into age group.