The organisation compiles audience measurement and television ratings within the UK. It was created to replace a previous system where companies like the BBC compiled their own ratings. BARB is owned by the BBC and ITV companies plus the Institute of Practitioners in Advertising. Viewers that participate have a box on top of the TV tracks the programmes they watch.
Is the Data Provided up to date?
Each Day at 9:30am the data is released to the TV industry as a overnight viewing figure. Eight days later consolidated audience figures are released, incorporating any timeshift viewing from the previous seven days. This minurte by minute viewing information can be matched to the programme snd advertising schedule to give viewing estimates for every programme and commercial that has been broadcasted.
Is BARB considered biased or unbiased in the data they provide?
Unbiased because they have a carefully selected panel who can not profit from the company BARB. For instance if ITV were the only company to fund BARB then BARB could boost up their ratings which could cause more people to watch their channels and programmes.
How do they get their official viewing figures for the UK televison audiences?
BARB commisions specialist research companies Ipsos MORI, Kantar media and RSMB to collect data that represents the television viewing behaviour of the UK's 26 million TV households.
Why do TV companies and advertisers want to know the viewing figures that BARB provide?
The information is vital in accessing how programmes, channels or advertising campaigns have peformed and provides the basis for airtime advertising trading.
Is data collected frome very household in the country or is there a ratio?
Ratio 1:5000
How do households that are monitored have their data collected?
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