Seasonality

The price of television advertising varies signiificantly from month to month . This is because television is traded on a pricethat has a relationship with the station average price.

Month	Seasonal Event	Products advertised
January	New years & Diets	Gym memberships
February	Valentine	Cards, chocolates, flowers
March	Build up to easter	Easter eggs and easter items
April	Easter	Easter eggs and promotional gifts for easter
May	Bank holiday	D.I.Y items
June	Build up to summer	summer items, clothes, swimming gear, summer activities.
July	Summer	Holiday and vactions to other countries or resorts
August	Summer holidays/ School Break	Family holidays
September	School starts	School equipment and school clothing
October	Halloween/ preparation for christmas	Mask and promotional gifts for halloween. Start buying new gifts for chritmas.
November	Bonfire	Fireworks
December	Christmas	Gifts

Plot:
A man goes into his garage to see his sports equipment to find that they are worn out and breaking. He then notices a jersey or a type of sporting clothing which he then gets into and begins to run out of his garage.

Product:
New itmes of clothing and accessories that will help you with your excersises this new year.

Description:
It starts off with the scene a little glum as you can from the weather it looks very dark and gloomy. The man begins to open his garage to check up on his old sporting equipment only to notice that everything is torn and broke. He then notices a jersey which is lighten up to add emphasise to it. The man is then in clothes. He throws away his old shoes and tightens the laces of the new ones he has. He then runs out into the light and the logo of the company comes up.

BARB Broadcasters Audience Research Board

The organisation compiles audience measurement and television ratings within the UK. It was created to replace a  previous system where companies like the BBC compiled their own ratings. BARB is owned by the BBC and ITV companies plus the Institute of Practitioners in Advertising. Viewers that participate have a box on top of the TV tracks the programmes they watch. 

Is the Data Provided up to date?

Each Day at 9:30am the data is released to the TV industry as a overnight viewing figure. Eight days later consolidated audience figures are released, incorporating any timeshift viewing from the previous seven days. This minurte by minute viewing information can be matched to the programme snd advertising schedule to give viewing estimates for every programme and commercial that has been broadcasted.

Is BARB considered biased or unbiased in the data they provide?

Unbiased because they have a carefully selected panel who can not profit from the company BARB. For instance if ITV were the only company to fund BARB then BARB could boost up their ratings which could cause more people to watch their channels and programmes.

How do they get their official viewing figures for the UK televison audiences?

BARB commisions specialist research companies Ipsos MORI, Kantar media and RSMB to collect data that represents the television viewing behaviour of the UK's 26 million TV households.

Why do TV companies and advertisers want to know the viewing figures that BARB provide?

The information is vital in accessing how programmes, channels or advertising campaigns have peformed and provides the basis for airtime advertising trading.

Is data collected frome very household in the country or is there a ratio?

Ratio                             1:5000

How do households that are monitored have their data collected?