Unit 30

Advertisement Promoting a product/service through different forms of media

Strategies Used 

• Children Audience White middle classed children. Children. Animation. Sound. Tone of voice who maybe a child. 
• Teenagers Trend. Use of language could be slang at times. Tone of voice or type of voice that is used could be someone who the  know or an relate to or want to be. 
•  Charity Adverts Less fortunate people. Slow/ Sad music. Tone of voice is sad or depressed. Emotional Blackmail 

Music Trends and hits that are popular in the charts or have been in the past that people have listened to or are very fond of. Sometimes the song can add a mood to the advert and a example of that could be the Twinning advert where the song relates to slogan. Or maybe a fast paced ong could be used to drag in children because children like fast and spontaneous adverts. 

Celebrity Endorsement Use famous actors or celebs to endorse a product. This could be because people seen on TV look perfect and the audience may want to be like them. 

Animation Adverts 

• You can use your imagination to create anything 
• animated and animations used
• mostly aimed at children or teenagers but could sometimes be implemented in other adverts 
• Use of effects and computer generated images 

Realist Adverts 

• Advertising a NEED 
• Ones you can relate to 
• Factual 

Anti-Realist Advert 

• Nothing real 
•  use of effects and computer generated images 
• Fantasy 
• use of things that aren't real such as a alien or skittles

Narrative Adverts 

• Have a story 
• Beginning, middle and end 
• story that's relatible 
• sequences 

Non-linear Narrative adverts 

• No logical order 
• there is no order 
• unique ideas